Document Type: Original Article
Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia
While higher education institutions are among the largest service industries of the 21st century, education has become the most prominent global symbol of prestige. These institutions are tackling multiple tasks not only to maintain and uphold their identities but also to provide quality services. These services create a continuum of high quality education that meets learners’ needs, and thus offer golden opportunities for attracting applicants on the local and global levels. A total of 355 international students in Universiti Teknologi Malaysia UTM) were included in this study, which assessed their perception of the quality of teaching and learning and the services provided by the support staff of this institution of higher education. The research scale was a set of questionnaires adopted and translated from Hamidah et al. (2004). The findings from this study mirrored the moderate perception of the international students about the educational services.