Online Businesses and Influence of E-Marketing on Customer Satisfaction

Document Type : Original Article


Business Administration Department Main Campus, Iqra University, Karachi, Pakistan


The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just plain monotonous. The Internet as a new media is a perfect opportunity for Multinational and Local Consumer Organizations to exploit this type of tool for reaching their customers. This article will try to understand what exact role Internet Marketing has in affecting the processes, image, and brands of a company learned from the research. We will determine the various aspects that can be measured to see the success or failure of Pakistani Consumer Goods Industry in utilizing this new technique.


Main Subjects

Volume 01, Issue 02
June 2017
Pages 86-90
  • Receive Date: 15 January 2017
  • Revise Date: 15 February 2017
  • Accept Date: 02 March 2017
  • First Publish Date: 01 June 2017