Examining the relationship between the media and the mass communication in the prosperity of national and international sports events

Document Type : Original Article


1 PhD Student, Department of Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.

2 Assistant Professor, Department of Sport Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran.



Targets: The purpose of this article is to examine the relationship between media and mass communication in promoting national and international sporting events.
Method: The method of this research is case study and review of sites and social networks as well as translation of various articles in the field of media and sporting events.
Findings: Television has important features and characteristics such as: the role of entertainment, the role of news and information, the role of homogenization, the role of sense of belonging and social participation, the role of other mass media in sports, expressing problems related to sports, through critique and analysis of these problems and its reflection To various executive departments and people and provide some basic solutions to solve existing problems that can increase public sensitivity and motivation to develop sports.
Conclusion: The media has played a key role in this area. The media usually deals with events in three parts and helps events thrive. We have the pre-event stage, the in-stage stage and the post-event stage, which the media promotes by attending these three stages; it helps to draw more attention to it and find more value for that event. Sometimes the media pays a fee for attending and covering events.


Main Subjects

Volume 05, Issue 03
July 2021
Pages 19-24
  • Receive Date: 15 June 2021
  • Revise Date: 05 July 2021
  • Accept Date: 02 August 2021
  • First Publish Date: 02 August 2021