2
Department of Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
10.22034/JHI.2021.266671.1018
Abstract
This study aims at examining the role of electronic customer relationship management in the tourism industry. The research method was descriptive-correlational. The statistical population was the employees of tourism companies, institutions, activists, and enthusiasts in Tehran. 300 people were selected as a sample, and 189 questionnaires were examined. To collect data, a questionnaire was used. Data were analyzed using structural equation modeling. The findings showed a relationship between the E-CRM system components (including system quality, information quality, service quality) and customer satisfaction in the tourism industry.
Ensafi, F., Shoar, M. (2021). The role of electronic customer relationship management in the tourism industry using structural equation modeling. Journal of Humanities Insights, 05(02), 35-40. doi: 10.22034/JHI.2021.266671.1018
MLA
Fariborz Ensafi; Maryam Shoar. "The role of electronic customer relationship management in the tourism industry using structural equation modeling". Journal of Humanities Insights, 05, 02, 2021, 35-40. doi: 10.22034/JHI.2021.266671.1018
HARVARD
Ensafi, F., Shoar, M. (2021). 'The role of electronic customer relationship management in the tourism industry using structural equation modeling', Journal of Humanities Insights, 05(02), pp. 35-40. doi: 10.22034/JHI.2021.266671.1018
VANCOUVER
Ensafi, F., Shoar, M. The role of electronic customer relationship management in the tourism industry using structural equation modeling. Journal of Humanities Insights, 2021; 05(02): 35-40. doi: 10.22034/JHI.2021.266671.1018
)